Rippling has quickly become a blueprint for the future of software companies. Parker was early to offer a fully integrated platform by bundling multiple tools into one convenient software. This saves buyers from drowning in a flood of point solutions. Software has finally caught up to the bundling strategy Comcast popularized in the '90s.
But it's 2025, and the cost of developing software approaches zero.
So what can you do?
Attack all of your customers' spend, all at once (Rippling addresses Payroll, HR, Benefits, etc.). Focusing on a single product will turn you obsolete before you get the chance to scale.
Turn every customer want into a new product.
Bring them together in a unified platform.
Assign a single owner per product.
Talented engineers, armed with Claude code, will thrive when they own it end-to-end.
Make sales calls magical.
Train your sales team to code.
Let them demo new feature requests live, right on the call.
Win by breaking the rules.
Believe in magic, and your customers will too.